Choosing A PPC Company

Almost any search of the massively successful search engine will display anything from one to pages of pay per click ads either at the top of the page or in the shaded “Sponsored Links” section or the right hand side of Google’s search pages. Those who haven’t used these ads for business may not realise that when you click the owner of the business concerned then pays a small sum to Google.

When considering the value of contacting an AdWords Management Company (pay per click) to help with advertising your products or services you could be forgiven for thinking that these less obtrusive listings are too marginal to be of value. Nothing could be further from the truth. To put the value of Google Adwords in perspective, Google’s total advertising revenue for 2010 totalled almost $30billion. That’s more than the gross domestic product of many countries. These ads are triggered to appear when a specific keyword is used as a search term and when written properly they are surprisingly attractive to searchers of the web.

Of course knowing that Adwords or pay per click solutions; Yahoo Search Marketing and MSN Adcenter are potentially very beneficial for your company’s bottom line doesn’t mean that a campaign is going to be successful - the pay per click company you choose has to perform well for you.

Here’s what we think are the ten most important qualities of an effective pay per click company.

  1. Can demonstrate many years experience with Adwords and Yahoo and Bing advertising
  2. Take the time to gain a thorough understanding of your business and its goals
  3. Understand and can target what constitutes conversion or sales to your company
  4. Provide a detailed report on expected traffic and results prior to launching a campaign
  5. Will work on a trial basis without long initial tie-ins
  6. Will work on percentage of spend basis
  7. Will report results to you on a monthly basis with the emphasis on return on investment
  8. Are happy to discuss with you any aspect of a campaign when you need this
  9. Will provide organic search engine optimisation if this is appropriate – free listings
  10. Demonstrate excellent return on investment for your company

23 Digital offers excellent rates for Google Adwords management and organic search engine optimisation.

We carry out an initial free assessment that will show whether a site will benefit from Pay Per Click advertising or Search Engine Optimisation (free listings). This is based on the value or your products or services, your profit margins, and the competition from other advertisers.
If Pay Per Click advertising is likely to work for you we then offer you a trial over 30 days at an agreed budget. At the end of the trial you are under no obligation to continue.

A simplified definition of search engine optimisation or SEO is setting up web pages so they have the maximum appeal to the search engines then adding links to the website from articles or other authority websites. Both techniques together cause Google and the others to rank an optimised site higher than it would otherwise do. If search engine optimisation is likely to succeed for you we will produce a plan with visitor traffic targets and monthly subscription payable. As an example we might set a target of 2000 more visitors per month within 12 months.

We also design and develop websites of all shapes and sizes.

For further information please call 0208 133 8728 or visit our Brief Us page